A story about me,
in one paragraph

A story about me, in one paragraph

I’ve been designing professionally for over 8 years. I started a bit early. Over that time, whenever I could, I tried to breathe some of my artistic side into the work.

I believe that in an era of hyperdigitalisation, soon to be flooded with digitally created and AI-generated media, creatives need to build a world that reaches beyond digital-only thinking. Not because the tools are bad. AI will absolutely remain part of our skillset. But I think the more automated our creative landscape becomes, the more valuable human observation, taste and curiosity will be.

That’s why, once the campaign work is done for the day, I let my mind wander into sketchbooks, drawings, strange observations and whatever idea happens to stick.

Main image representing the designer or about section.

MY PHILOSOPHY

Image representing the design philosophy section.

Observe.
Deconstruct.
Create.

Most designers will probably tell you their philosophy is about removing what isn’t necessary. That’s an ethos worth fighting for. But maybe not everywhere, especially where the story matters. I believe good work starts with observation. Looking properly at people, culture, images and all the strange little things happening around us. Then comes deconstruction: figuring out why something works, what makes it interesting and what is worth carrying forward. And finally, the remix. For me, design is also about building worlds and telling stories from humans, for humans. In a world increasingly shaped by automation, I’ll fight for room for bold ideas, unnecessary details and a little flair.